Well quite controversially, Apply may not have entered Search Business, but Google has entered into Mobile Business, Music Business and now Camera Business. Introducing Samsung Galaxy Camera.
Specifications.
Model: Samsung EK-GC100 Galaxy Camera
OS: Android 4.1 (Jelly Bean)
Optical Zoom: 21x
Resolution: 16-megapixel
Back panel display: 4.8 inch 1,280 x 720-pixel (308 ppi) display
Network: 3G/4G
Connectivity: Wifi
Here is Verge talking about quick specs: